Magnatone Guitars!

New for Fall 2013, a complete guide to Magnatone guitars and the stories behind them!

1938-1960 Steel Guitars

1956-1963 Bigsby/Barth Era

1964-1966 Starstream Era



Joe Benaron's relationship to Magnatone is tangental at best. His business, Pacific-Mercury wasn't related to Magna, however a few important Magnatone employees were previously employed by Benaron. Nonetheless, Benaron is an interesting story, and it hadn't been for his companies, its possible that Magnatone might not been the same. Certainly, Vox/USA would not have been the same without Benaron. For this reason, I thought I'd post this 1957 Van Nuys News bio.


Joseph Levanthal was born Sept. 24, 1915 in Winnepeg, Manitoba, changing his name to Benaron before becoming established in Southern California. In the 1930's he had a beachfront residence in Marina Del Rey. He married in 1943, and had four children. He gained US-Citizenship in 1945 and died Feb. 24 1991.




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